Benjamin Graham was a scholar and professional investor who mentored some of the world's most renowned investors; including Warren Buffett, William J. Ruane, Irving Kahn and Walter J. Schloss.
In fact, Graham had such an overwhelming influence on his students that two of them - Warren Buffett and Irving Kahn - named their sons after him.
Serenity lets you compare 5000+ U.S. stocks using Graham's 17-rule framework, to find the best stocks to invest in.
Graham recommended three categories of stocks - Defensive, Enterprising and NCAV (or Net-Net) - with 17 rules for Quantity and Quality.
Serenity's algorithms evaluate 5000+ U.S. stocks against all 17 Graham rules, adjusting only for inflation. Serenity's screeners then let you compare all stocks against each other, helping you make the best possible investment decisions.
"My intellectual odyssey ended, however, when I met Ben and Dave, first through their writings and then in person. They laid out a roadmap for investing that I have now been following for 57 years. There’s been no reason to look for another."
"The real secret to investing is that there is no secret to investing. Every important aspect of value investing has been made available to the public many times over, beginning in 1934 with the first edition of Security Analysis."
"There will continue to be wide discrepancies between price and value in the marketplace, and those who read their Graham & Dodd will continue to prosper."
Serenity focusses on - and specializes in - Graham analysis.
The real problem In today's hyper-connected world is no longer the shortage of data, but the excess of it. The challenge now is to be able to focus on relevant information.
Serenity therefore does a complete, authentic, inflation-adjusted Graham analysis; and nothing more. This philosophy is also based on a strong conviction in Graham's principles, which Buffett too described as "a roadmap for investing that I have now been following for 57 years. There’s been no reason to look for another." (link given above)
There are also no trade secrets on Serenity. The Graham rules used are given with references, and are easily verifiable. The data used is comparable to that on any public financial website.
All analyses done by Serenity are automated, with no room for human error.
As can be expected with anything built by quants and computer programmers, Serenity is all about math and algorithms. In fact, Graham himself has often been called the first quant.
"Operations for profit should be based not on optimism but on arithmetic."
While there is no substitute for human judgment, computers excel at repetitive mathematical tasks. Having all the relevant numbers accurately calculated - and presented in a structured manner - can therefore greatly aid an investor in making the right decision.
So you won't be seeing any colorful graphics - or story stocks - on Serenity. What you'll see instead, is some very powerful software doing some serious number crunching.
Graham repeatedly emphasized that investors should act like businessmen, and not like speculators or gamblers.
"An investment operation is one which, upon thorough analysis promises safety of principal and an adequate return. Operations not meeting these requirements are speculative."
"To distill the secret of sound investment into three words, we venture the motto - Margin of Safety."
Graham's 17 rules help ensure a quantifiable Margin of Safety - that is both qualitative and quantitative - in one's investment operations.
Using Serenity to apply Graham's framework ensures that your investment research is thorough, without being tedious. Instead of pouring over annual reports and subjective analyses, you can now apply objective investment concepts to large volumes of data and see the results immediately.
"there has developed the general notion that the rate of return which the investor should aim for is more or less proportionate to the degree of risk he is ready to run. Our view is different. The rate of return sought should be dependent, rather, on the amount of intelligent effort the investor is willing and able to bring to bear on his task."
Serenity helps you grow your assets by investing in the Equity Markets, with reliable and scientific investment research, and without having to compare annual reports for dozens of stocks. Your due diligence becomes both faster, and more accurate!
In terms of sheer ROI, choosing Serenity is a no-brainer.
|Authentic 17-rule Graham framework.|
|Compare all 5000+ U.S. stocks.|
|Free analyses and basic screening.|
|Light, fast, data-driven design.|
|Fully web based. Downloads optional.|
|Graphics-heavy website design.|
|Windows, MS-Excel etc required.|
|Priced at $400/year, or more.|
There are websites out there charging $400 a year for downloading a spreadsheet that lets you analyze one stock at a time. None of these sites use the authentic Graham framework. Some even use methods Graham specifically warned against. Serenity, on the other hand, is built to follow Graham's principles as closely as possible; in both letter and spirit.
Warren Buffett famously said in The Superinvestors of Graham-and-Doddsville (link given above) that "it is hard to argue that the market always prices rationally. In fact, market prices are frequently nonsensical". An investor's most valuable asset is being able to spot - and take advantage of - such discrepancies between price and value; whether in stocks or in technology.
Using Serenity Is Easy
Just launch the screener, set the Graham filters, and generate a list of stocks.
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