Value Investing Software True To Benjamin Graham

"The real secret to investing is that there is no secret to investing. Every important aspect of value investing has been made available to the public many times over, beginning in 1934 with the first edition of Security Analysis."

"You stick to value, to Benjamin Graham, the man who wrote the bible for the market. It’s a mistake to believe you can do more."

Having all relevant numbers accurately calculated — and presented in a structured manner — can greatly aid an investor in making the right decision.

"[The quantitative or statistical approach] emphasizes the measurable relationships between selling price and earnings, assets, dividends, and so forth... we were always committed to the quantitative approach."

"Operations for profit should be based not on optimism but on arithmetic."

So you won't see any colorful graphics or story stocks on Serenity. What you'll see instead is powerful software, that does serious number crunching.

Graham repeatedly emphasized that investors act like businessmen, and not speculators or gamblers.

"To distill the secret of sound investment into three words, we venture the motto - Margin of Safety."

"An investment operation is one which, upon thorough analysis promises safety of principal and an adequate return."

"Rule No.1: Never lose money. Rule No.2: Never forget rule No.1."

Graham's seventeen rules help ensure a measurable Margin of Safety — that is both qualitative and quantitative — in one's investment decisions.

Using Serenity to apply Graham's framework ensures that your investment research is thorough, without being tedious.

"There has developed the general notion that the rate of return which the investor should aim for is more or less proportionate to the degree of risk he is ready to run. Our view is different. The rate of return sought should be dependent, rather, on the amount of intelligent effort the investor is willing and able to bring to bear on his task."

Instead of pouring over subjective written analyses, you now perform objective due diligence over large volumes of data and get accurate results immediately.