Benjamin Graham (May 8, 1894 – September 21, 1976)
Irving Kahn, Bloomberg Business: How to Play the Market (2012)
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Seth Klarman, Security Analysis by Benjamin Graham: Preface (2008)
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Warren Buffett, Security Analysis by Benjamin Graham: Foreword (2008)
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Benjamin Graham was a scholar and professional investor who mentored some of the world's most renowned investors; including Warren Buffett, Bill Ruane, Irving Kahn and Walter Schloss.
Build a stock portfolio in the US, UK, Europe, Canada, NZ or Australia using Graham's complete 17-rule investment framework, that Buffett too recommends. Free!
Graham recommended three categories of stocks: Defensive, Enterprising, and NCAV. He also specified 17 qualitative and quantitative rules to identify such stocks.
Serenity lets you build a full stock portfolio — in 40 countries — by evaluating all listed companies against all 17 Graham rules, adjusting only for inflation and bond yields.
Why Graham?
"A roadmap for investing that I have now been following for 57 years. There’s been no reason to look for another." "The principles haven't changed at all... It's exactly what Ben Graham wrote in 1949."
"The real secret to investing is that there is no secret to investing. Every important aspect of value investing has been made available to the public many times over, beginning in 1934 with the first edition of Security Analysis."
"You stick to value, to Benjamin Graham, the man who wrote the bible for the market. It’s a mistake to believe you can do more."
Why Serenity?
Advantage 1
Serenity focuses on — and specializes in — Graham analysis.
"One word that accounted for Bill Gates' and my success: Focus""Portfolio concentration may well decrease risk... if you are a know-something investor, [conventional diversification] is apt simply to hurt your results and increase your risk."
Serenity too espouses the above philosophy — of doing a few things well — by focusing on complete Graham analysis, and nothing else. This is also based on the same kind of conviction in Graham's framework that Buffett, Klarman and Kahn have expressed.
Advantage 2
All analyses by Serenity are automated, with no room for human error.
Having all relevant numbers accurately calculated — and presented in a structured manner — can greatly aid an investor in making the right decision.
"Operations for profit should be based not on optimism but on arithmetic."
So you won't see any colorful graphics or story stocks on Serenity. What you'll see instead is powerful software, that does serious number crunching.
Graham repeatedly emphasized that investors should act like businessmen, and not speculators.
"An investment operation is one which, upon thorough analysis promises safety of principal and an adequate return. Operations not meeting these requirements are speculative."
"Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.""Loss avoidance must be the cornerstone of your investment philosophy." "To distill the secret of sound investment into three words, we venture the motto - Margin of Safety."
Graham's 17 rules help ensure a measurable Margin of Safety — that is both qualitative and quantitative — in one's investment decisions.
Using Serenity to apply Graham's framework ensures that your investment research is thorough, without being tedious.
"There has developed the general notion that the rate of return which the investor should aim for is more or less proportionate to the degree of risk he is ready to run. Our view is different. The rate of return sought should be dependent, rather, on the amount of intelligent effort the investor is willing and able to bring to bear on his task."
Instead of pouring over subjective written analyses, you now perform objective due diligence over large volumes of data and get accurate results immediately.
Advantage 3
Serenity is not only the most powerful choice, but also great value.
| Feature | Serenity | Others |
|---|---|---|
| Full 17-rule Graham framework | ||
| Compare all listed stocks | ||
| Graham № / NCAV screening | Free! | |
| Detailed stock analyses | Free! | |
| Reasonably priced plans |
There are services out there charging $600 a year to compare a handful of stocks, sometimes using valuation techniques Graham warned against. Even the genuine ones usually apply just the Graham Number or the NCAV, without the supporting qualitative criteria.
Serenity, on the other hand, is built to follow Graham's principles faithfully; in both letter and spirit.
Using Serenity Is Easy
Just launch the screener, select a Graham Grade, and generate a list of stocks.
Free! No sign-up
- Find any public company.
- Full Graham assessments.
- Free Advanced Search.
Free! No sign-up
- Filter by Graham Numbers.
- Filter by NCAV (or Net-Net).
- Intrinsic Values up to 70%.
Just $45 Plans
- Customize Graham's Strategies.
- View and sort using more data.
- Unrestricted Intrinsic Values.